Have you ever wondered why our mascot is a dragon, or why his name is Wallace? Wonder no more, I’m here to answer all of your burning questions. (Yes, that was a dragon joke.)
For those of you who have been around our shops for many years, you may remember the weird hand reaching down logo that used to adorn our company tee shirts. So why did we make the switch? When you say the Fantasy Shop what comes to mind? For most of the people who don’t frequent our shops, the image that comes to mind is a different kind of store. Not really the image we wanted for our stores.
I asked Dave, the owner, about what drove him to the logo we currently use. He said, “It was a combination of things. Primarily the desire to send a different message quick and easily that we were not an "Adult" store... visually suggest otherwise without having to state comics and games. Coupled with a desire for a logo that sent the message that we were fun and not just for kids either. We worked with a professional computer artist and went back and forth for a week or two playing with the shape and details. I think we did a good job!” What do you think?
But why is his name Wallace? That one is the easiest to answer. Our company is owned by Dave and Kelli Wallace.
Wallace the Dragon is the heart and soul of all we do. He’s had his portrait drawn by famous comic artists (Kevin Mellon, Brian Hurtt, and Matt Kindt). And, in the near future, we will have other pictures of him to use in the store.